The national campaign that had a goal to help people quit smoking – “Ostavi i pobedi” (Leave it and win), was held for the sixth time in Serbia, during the period from April 12th until the May 29th. The names of winners – those who managed to quit smoking until May the 1st – were announced at Belgrade fortress Kalemegdan on May 31st 2010, on the International day against smoking.

During the occasion, the Minister of Health Tomica Milosavljevic said that in 2010, the number of people who smoke went down for 6,9% and that 6.287 people joined this campaign which is around 300 more people than in year 2009. The research showed that between 75 and 80% of active smokers wants to quit this habit, while only one third of them tried to do so at least three times.

This activity represents a positive method of giving help to a large number of people who smoke but who want to quit. This method has proven itself as a good way of giving support to such people, through promotion of the healthier lifestyle and the environment that is cigarette smoke free.

Infostud’s website for self improvement and education, znanje.infostud.com supported this activity.